Press
How YouTube creators are pitching brands on reaching Gen Z with long-term partnerships
“The partnership with MrBeast (aka Jimmy Donaldson) propelled MoneyLion to the top of the Apple App Store charts as the No. 1 finance app in the U.S., driving a 135% increase in daily active users, according to the video.”
Gillian Follett, Ad Age
Daytona Beach News-Journal, August 2024
"Before heading to the Daytona International Speedway for the weekend’s races, Tyler Reddick — who drives the No. 45 Toyota Camry for 23XI Racing in the NASCAR Cup Series — made a pit stop at Turie T. Small Elementary Friday morning, hosting a question-and-answer-style discussion with students and then surprising the school with a $10,000 donation.
Reddick hopes the financial donation, which was made on behalf of his partners at MoneyLion, will help ease the costly burden of the back-to-school season for teachers, administrators, students and parents."
Mary Ellen Ritter, Daytona Beach News-Journal
Invest In Canada, 2022
"In 2021-22, Invest in Canada launched media partnerships to promote Canada as an investment destination in target sectors and countries and in support of the Government of Canada’s trade diversification strategy. Invest in Canada carried out integrated advertising campaigns focusing on five key markets: the United States, the United Kingdom, France, Japan, South Korea over various parts of the fiscal year, which led to 984 thousand site visits to Invest in Canada’s website. Further, these campaigns along with the organization’s second report on foreign direct investment in Canada, which included video spotlights on FDI success stories in Canadian communities helped to raise awareness and recognition of the Invest in Canada brand."
OMMA Magazine, July 2009
"PointRoll launched an online campaign in partnership with Alloy Media + Marketing, a provider of media and marketing programs reaching targeted consumer segments, for the Pentel "Hyper-G Smoothest Line." The ad was designed and produced by Alloy and served by PointRoll.
Upon rollover, the ad unit expanded, streamed a collection of smooth and irreverent pickup lines by college students, and invited users to submit their own "Smoothest Line" video at yoursmoothestline.com for a chance to win a national sweepstakes. According to PointRoll metrics, the Pentel ad unit performed at an interaction rate 284 percent greater than average. "
Pointroll (Sizmek), January 2009
Winner of Pointroll's Beanie Award for Outstanding Metrics
(Rich Media Expandable)
More Projects
Beast Games Giveaway
MoneyLion + 23XI Racing
MoneyLion + 23XI Racing
High stakes, tight timelines, and zero room for error. Orchestrating cross-functional initiatives that delivered millions in engagement and conversions
MoneyLion + 23XI Racing
MoneyLion + 23XI Racing
MoneyLion + 23XI Racing
All gas, no brakes. Fueling brand growth with year-round activations, giveaways, and racing content that kept race fans engaged all season
Invest In Canada
MoneyLion Financial Literacy
MoneyLion Financial Literacy
Five countries. Four languages. 300+ assets. Zero international incidents. A winning production strategy delivers record setting global investment
MoneyLion Financial Literacy
MoneyLion Financial Literacy
MoneyLion Financial Literacy
Fake bills, real money hacks, and thousands in prizes. The April Fools prank that generated brand awareness without breaking litter laws