High stakes, tight timelines, and zero room for error. Orchestrating cross-functional initiatives that delivered millions in engagement and conversions
Five countries. Four languages. 300+ assets. Zero international incidents. A winning production strategy delivers record setting global investment
All gas, no brakes. Fueling brand growth with year-round activations, giveaways, and racing content that kept race fans engaged all season
Fake bills, real money hacks, and thousands in prizes. The April Fools prank that generated brand awareness without breaking litter laws
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