Portfolio of Jack Wesson Nealy III
Portfolio of Jack Wesson Nealy III
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Jack's Resume

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Program Director – Malka Media (September 2021-Present)

  • Develop and execute creative campaigns that exceeded industry benchmarks and drive double digit growth on average across key metrics such as impressions, CTR, conversion, cost per acquisition, and app store downloads and rankings 
  • Serve as team leader on cross-organizational campaigns, driving goal setting, strategy, tactics, creative, execution, performance analysis, timeline, budget fidelity, and client and agency management.
  • Lead the development of campaign briefs and collaborate with stakeholders and creative teams to produce high impact campaign moments and compelling content that aligns with organizational goals as well as drives brand awareness, virality and increases engagement metrics
  • Collect, analyze, and generate reports on campaign performance and effectiveness as well as lead development of launch reports and weekly/monthly business reviews
  • Serve as in-house subject matter expert for implementing UTM parameters to provide the analytics team better insights into user journeys
  • Stay up-to-date with campaign trends and best practices to continuously improve strategies and tactics across campaign focus areas as well as drive process improvements

Campaign Manager – Hogarth Worldwide (July 2018-September 2021)

  • Developed and executed creative campaigns focused on fintech, pharmaceuticals, government agencies, and community engagement that consistently exceeded industry benchmarks and averaged +35% profit margins
  • Acted as North American campaign team representing the company to clients, inter-agency partners, publishers, and global production centers and collaborated with internal stakeholders
  • Led end-to-end campaign management including strategy, brief development, tactical approach, creative development, logistical execution, localization and performance analysis
  • Managed daily operations, including timelines, budgeting, scoping, progress reports and quoting new projects.
  • Provided campaign governance, supporting account and project management teams to ensure campaign alignment, efficiency and success
  • Utilized data and analytics to improve campaign performance and report on KPIs
  • Developed new business opportunities by connecting prospective partners with Hogarth’s digital production services
  • Leveraged Hogarth’s digital production suite to enhance client offerings and expand partnership opportunities

Senior Technical Producer – Townsquare Media (February 2015-July 2018)

  • Collaborated with business development and presale teams to drive strategic revenue initiatives including the development of new ad products as well as bespoke refinements of existing ones.
  • Oversaw creative project management including branding, launch, creative development and tactical execution of TSM’s 300+ local radio sites via WordPress platform. 
  • Developed and maintained internal and external specification documents for TSM’s ad products to ensure brand and campaign brief alignment
  • Facilitated cross-organizational team meetings that provided status updates, addressed challenges or roadblocks as well as reported performance against KPIs related to goals, quality, and team performance
  • Utilized data and analytics to improve campaign performance exceeding organizational goals in reach, impressions and engagement rates, reported on key metrics in weekly business reviews and drove operational efficiency

Digital Media Manager – DEFY Media (April 2011-February 2015)

  • Built and managed rich media campaigns across advertising verticals, including health and beauty, gaming, and tech, using DoubleClick Studio.
  • Conducted research and development of new ad products to enhance campaign effectiveness.
  • Converted rich media Flash ads into cross-browser compatible HTML5 formats.
  • Ensured seamless execution of campaigns through technical expertise and platform optimization.

Interactive Designer – Alloy Media + Marketing (January 2007-April 2011)

  • Served as lead designer for branded campaigns with budgets from $20,000 to $3.5 million.
  • Designed and built the rich media ad for Pentel's Smoothest Line Campaign which was the winner of Pointroll's Beanie Award for Outstanding Metrics in 2009.
  • Designed custom branded channel experiences for Alloy’s core sites: alloy.com, teen.com, gurl.com, and smosh.com.
  • Created graphics for editorial content, including articles, features, and interactive games.
  • Delivered engaging visual solutions to elevate campaign performance and brand alignment.

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More Projects

Beast Games Giveaway

MoneyLion + 23XI Racing

MoneyLion + 23XI Racing

High stakes, tight timelines, and zero room for error. Orchestrating cross-functional initiatives that delivered millions in engagement and conversions

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MoneyLion + 23XI Racing

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MoneyLion + 23XI Racing

All gas, no brakes. Fueling brand growth with year-round activations, giveaways, and racing content that kept race fans engaged all season

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Invest In Canada

MoneyLion Financial Literacy

MoneyLion Financial Literacy

Five countries. Four languages. 300+ assets. Zero international incidents. A winning production strategy delivers record setting global investment

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MoneyLion Financial Literacy

MoneyLion Financial Literacy

MoneyLion Financial Literacy

Fake bills, real money hacks, and thousands in prizes. The April Fools prank that generated brand awareness without breaking litter laws

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