Portfolio of Jack Wesson Nealy III
Portfolio of Jack Wesson Nealy III
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GoBankingRates

GOBankingRates Top 100 Money Experts

One hundred financial experts. Three hundred videos. Zero slowdown. This campaign didn’t just scale—it sprinted.

Campaign Overview

Turn financial expertise into scalable, high-impact content—fast. GoBankingRates needed an engine of engaging, informative videos to fuel its Top 100 Money Experts campaign and drive meaningful traffic to its offers.


To meet the ambition of 100 expert-led videos—plus matching articles, social cutdowns, a promo sizzle, and sponsored integrations—we built a production system designed for speed and consistency. 


A streamlined visual language, templated motion graphics, and AI-driven voiceover and imagery powered a workflow that transformed complex financial insights into content that was clear, compelling, and built to scale.

GoBankingRates saw a 1,150% increase in watch time compared to existing benchmarks.

Leveraging generative AI lead to a production cost savings of 62% compared to contempory production methods

1/4

Campaign Results

The result was a polished, fully optimized content ecosystem: 100 expert videos, 200+ social cutdowns, and a high-energy promo sizzle, all delivered at pace. With AI-accelerated production and a frictionless template system, the team launched a series ready for broad distribution and effortless sponsor integration.


  • 300 videos delivered (60 per month)
  • 70% surge in daily YouTube views
  • 1,150% increase in watch time post-launch
  • $550K in revenue from sponsorships & distribution
  • 62% cost savings versus traditional production

Credits

Client: GoBankingRates

Year: 2025

Role: Program Manager/Producer

Agency: Malka Media

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