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High stakes, tight timelines, and zero room for error. Orchestrating cross-functional initiatives that delivered millions in engagement and conversions
Five countries. Four languages. 300+ assets. Zero international incidents. A winning production strategy delivers record setting global investment
All gas, no brakes. Fueling brand growth with year-round activations, giveaways, and racing content that kept race fans engaged all season
Fake bills, real money hacks, and thousands in prizes. The April Fools prank that generated brand awareness without breaking litter laws
With nearly two decades of experience in production and digital advertising, I am a results-driven marketing leader with extensive experience managing ad campaigns across multiple channels, including social, lifecycle, web, paid media, print, OOH, brand partnerships, and affiliate marketing. I specialize in overseeing the production and trafficking of ad assets, ensuring seamless execution and optimization for maximum performance. My work has contributed to significant audience growth, high conversion rates, and measurable business impact, including rapid increases in engagement and app adoption. With a strategic and data-driven approach, I thrive in fast-paced environments where I can drive campaign success and elevate brand visibility.
